Kimi Raikkonen Joins Efforts with TAG Heuer Eyewear

The Finnish driver has collaborated with TAG Heuer Eyewear in the elaboration of an original eyewear line for speed-lovers and fans of motor racing. Kimi wants the line to be based upon sharp design tastes. He supports the idea that sunglasses make up an essential part of one's personal style. Kimi adores professionally designed items and likes to discover something different. The products developed in collaboration with TAG Heuer Eyewear will enter the driver's personal collection of accessories.Right now Kimi has stopped his choice at the new TAG Heuer Zenith sunglasses. The sunglasses are worth special attention for their auto-adjustable titanium temples provided with ultra adherent hypoallergenic elastomere coating, and an unbreakable shield.Kimi Raikkonen, universally famous as the most prominent Formula 1 Scuderia Ferrari driver, has become the new TAG Heuer ambassador. The star of driving is going to take part in the development of the brand's Avant-Garde Eyewear line. Kimi followed the steps of one more successful driver - Sebastien Bourdais, the champion of 2004-2006 ChampCar World Series, and China Team (CHN 95) challenge to the 32nd America's Cup this Spring in Valencia.Kimi Raikkonen has been greatly interested in the project.